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Mackie’s Solution

In this era of digital, musicians have been making use of the Internet streaming to publish their music or performance and to reach the public. Musicians nowadays look for high quality sound reinforcement systems for their performance and also their post-production work.

Regarding their needs, Tom Lee Engineering held product launch seminar themed “Mackie’s Solution – From Live Performance to Post-Production” showing sound solutions for different applications on 9 July 2014. Mr. Rohan Smith, Director of APAC Sales, Mackie of LOUD Technologies Inc, came across to Hong Kong as the guest speaker for the event. The seminar, combined with live performance and product demonstrations enabled attendees to experience the power of Mackie’s gears.

The DL series digital mixer (DL1608) was the highlight product of the seminar. It allows musicians and engineers to do live sound mixing wirelessly with iPhones or iPads. It played an important role in both the sessions of “Live Performance” and “Post-Production”. Rohan firstly introduced the DL series and showed the easy operation to attendees. They were able to try out the wireless mixing with iOS devices to experience the convenience and flexibility of the DL series digital mixers.

We are honored to invite a Hong Kong local band – PsycLover to be the guest band for the “Live Performance” of the seminar. The band totally performed 3 original songs output by 3 sets of sound reinforcement systems and the DL1608. The first song was delivered by the Thump series (Thump15 & 18S). With over 1000W power, Thump series is recommended for musicians to use in band rooms for practicing and rehearsals.  The second song came along with the SRM series (SRM350v3, 450v3 & 1850). SRM350v3 would be a good choice for stage monitors with the compact size while SRM450v3 & 1850 are powerful enough in bars or pubs. Concerning about the needs of live houses, the last song with the use of the scalable and arrayable HD series (HDA & HD1801) showed that it is perfect for live events to convey accurate and quality sound. Attendees enjoyed the vivid live performance of PsycLover, but also an easy way to understand applications of different sound systems.

Thereafter, Rohan led all attendees to the studio-stimulated area. He introduced the brand new CR series multimedia monitors and the MRmk3 series studio monitors by demonstrations in order to show their sweetsopts. The performance by PsycLover was recorded for the “Post-Production”. CR3 & 4 multimedia monitors, specially designed for multimedia professionals or entertainment, took part in the video post-production with the use of DL1608 digital mixer. We can simply create a DVD or upload the performance to the Internet. This is how Mackie’s products provide quality sound to users from live performance to post-production.
The seminar has successfully provided solutions for different users and they were able to try out Mackie’s latest products during the seminar. This also provided an opportunity for manufacturer to communicate directly with dealers, engineers and also users, thus, to figure out what kind of products the market is looking for. We look forward to conduct more impressive events in the future with Mackie.

“We were satisfied with the Mackie sound systems for the high quality output and impressed by the gears. This has improved the overall performance and we enjoyed a lot.” PsycLover commented after the performance. 

“Your team is fabulous and the turn-out for the event was very good. I am sure that these types of activity continue to build on the strong name that Mackie has in your market.” states Rohan Smith, Director of APAC Sales, Mackie of LOUD Technologies Inc.